Groove

Groove is a sales engagement platform built native to Salesforce. It provides flow automation, multi-channel outreach, and analytics directly within the CRM.

The platform offers flow automation that guides reps through best-practice sales processes. Groove ensures consistent execution across the sales team.

Groove includes email automation, LinkedIn integration, and calling features. All activities automatically sync to Salesforce without manual data entry.

The analytics provide visibility into rep performance and flow effectiveness. Managers can see which activities drive outcomes and optimize processes accordingly.

Groove is purpose-built for Salesforce teams. The native integration means no data sync issues - everything lives in Salesforce automatically.

The flow automation guides my daily activities. I know exactly which prospects to contact and with what message based on our best practices.

Multi-channel outreach (email, LinkedIn, calls) all log to Salesforce instantly. No more forgetting to log activities.

The analytics show which flows work best. We continuously optimize our sales process based on real data.

At $80-120/user/month, it's premium priced. Worth it for Salesforce teams wanting seamless integration.

Verdict: Best for Salesforce-native teams wanting engagement automation within their CRM.